Yelp is one of the most popular business review sites on the internet, and it can be particularly useful for local businesses. Potential customers may check Yelp for reviews before visiting your business to determine whether or not they’ll have a positive experience. If you can harness this power and use it to your advantage, you may be able to grow your business through Yelp. Here are some quick tips to help you do just that.
Fill Out Your Profile Information
Your business may be on Yelp without you ever putting it on there. It is your job to make sure the information on there about it is accurate. Contact Yelp indicating that you are the owner of the business and then fill out as much information about your business as possible. This will give future customers more to look at.
Encourage Customers To Leave Reviews
Ask your regulars to leave some good reviews for you to build up your Yelp profile. You may also offer a free coupon or a small discount for people who leave Yelp reviews about your company. Paying for reviews is never ideal, but it could give people an incentive to help you out at first. Try not to promote this idea to people who have clearly had a bad experience at your establishment. They will quickly bring down your rating.
Respond To Bad Reviews
The great thing about Yelp is that it gives business owners a chance to defend themselves against a bad review. For instance, let’s say that you run a painting business and a client leaves the door locked for your scheduled appointment. Then you are unable to take care of his needs for several days because you have other clients to care for. Your client may spin that to imply that you are unreliable as a business owner. If you respond with the truth, that negative review will seem less reliable.
Respond To Some Messages Privately
If there is an issue that someone had that you were completely unaware of, you may prefer responding to the person in private. You can make a comment publicly apologizing for the inconvenience and then indicate that you are corresponding privately for the rest of the conversation. This will give you a chance to work one on one with the client and hopefully fix the problem for the future. For more help with local seo and local online marketing contact us at Detroit Internet Marketing for some insight on how we can help your business become a success on the internet.
Christopher Bower is a Member and Marketing Director of Detroit Internet Marketing, LLC and brings over 20 years' experience in marketing and online marketing. His education includes Bachelor of Science in Psychology and Marketing, and has been involved in both national and local marketing in Chicago, South Florida and Michigan.