“Proudly serving Metro Detroit since 2009!”
It’s no secret that Detroit Internet Marketing was founded in Metro Detroit. After all, it’s in our name! For well over a decade, we’ve been honored to work with a variety of businesses in the Detroit metro, along with clients throughout the country in need of our specialized expertise. We provide…
- Local SEO Services, Including Directory Submissions and Google My Business Listings
- PPC with Smart Bidding – Google Ads, Amazon Ads, Social Media Ads, Bing Ads and More
- Dynamic Website Design with Mobile Compatibility and Conversion Tracking
- Website Repair and Core Web Vitals Enhancement
- Custom Written Content from Seasoned SEO Writers (10+ Years of Experience)
- State-of-the-Art Tools and Data-Driven Solutions from a Top Digital Marketing Company in Metro Detroit
- Scalable Marketing Plans, Because SEO Is Not One Size Fits All
- SEO Consulting, Email Marketing and Internet Marketing with Machine Learning
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Speak to a designated project manager and have your questions answered about your digital marketing strategy.
Organic SEO vs. PPC Ads: What’s Better?
Organic search engine optimization (SEO) and pay-per-click advertising (PPC) can work hand-in-hand to boost your brand recognition. PPC is relatively useless without a foundation of keyword-enriched content, and PPC offers valuable data that can finetune SEO strategies. Our digital marketers will help you find the right balance to fit your business now and in the future.
- Organic SEO and Quality Website Content Set the Foundation for Your Digital Marketing Success
- PPC Allows You to Immediately Reach Potential Customers (Webpages Take Longer to Rank)
- SEO and PPC Should Coordinate with One Another for a Streamlined Customer Experience and Maximum Conversion Rates
- Our PPC Managers Constantly Optimize Ads to Reduce Costs, Add Value, and Maximize Engagement
- You’ll Receive a Custom Digital Marketing Plan That Caters to Your Goals and Your Budget
Organic SEO and Quality Website Content Set the Foundation for Your Digital Marketing Success
The most important thing you can do to improve your organic search rankings is to write great content. Google has a program called Panda which penalizes websites that don’t provide high-quality content. If you want to rank well, you have to produce excellent content.
This is a very competitive field because there are so many companies out there that offer this service. But if you’re looking to get into it, I’d suggest starting by doing some research on how much competition there is. You’ll also need to consider whether or not you will be able to find clients online. It’s possible but difficult to build an audience of people who are interested in hiring someone like you.
The only way to know is to test. The first step is to set up a free account at Search Console (formerly known as Webmaster Tools). Once you’re logged in, click “Search Traffic” from the left-hand menu bar. This will show you all of the keywords that are bringing traffic to your site. Consider working with Detroit Internet Marketing – the Top Digital Marketing Companies in Metro Detroit.
You may think that you already know everything you need to know about digital marketing, but you’ll soon discover that there is still more to learn. As a marketer, you must stay abreast of new trends and advances in technology. And while there are a number of ways to approach digital marketing, it helps to understand what makes each strategy unique.
PPC Allows You to Immediately Reach Potential Customers (Webpages Take Longer to Rank)
Google Adwords allows you to reach potential customers immediately. This means that if someone searches for your product online, they will see your ad right away. If they click through to your website, then you know they are interested in what you offer. Detroit Internet Marketing – one of the Top Digital Marketing Companies in Metro Detroit, has an experienced and dedicated team of PPC specialists who can help you achieve success when using Pay Per Click advertising. We have experience setting up PPC campaigns of all sizes and budgets. Our goal is to make sure that you get results that exceed your expectations. PPC Allows You to Immediately Reach Potential Customers, Organically Generate Leads & Sales, Increase Brand Awareness, Drive More Traffic To Your Site, & Grow Your Business.
If you want to use paid ads to drive traffic to your site, you should look for sites that allow you to target specific keywords. Using these tools, you can create highly targeted ads that appear next to relevant posts on social media platforms such as Facebook and Twitter.
A lot of businesses struggle with getting their message across. They spend money on advertising but don’t really know where their efforts are going. With SEO, you can track exactly where your efforts are going. For example, if you run a local business, you might want to focus your efforts on the local area. That way, you can ensure that your customers are finding you.
One of the biggest mistakes businesses make is thinking that they can simply pay a company to increase their ranking in search engines. While there are services that claim to do just that, these are often scams designed to take your money. Instead, you should focus on creating a solid foundation for your business. This includes having a good domain name, having strong social media profiles, building an email list, and writing engaging content. All of these things will help you gain authority in your industry and give you a leg up on your competitors.
SEO and PPC Should Coordinate with One Another for a Streamlined Customer Experience and Maximum Conversion Rates
The best digital marketing companies will offer both search engine optimization (SEO) and pay-per-click (PPC) services. These two types of advertising should coordinate with one another so that you’re getting the most out of your investment. The reason why this is important is that different people use different devices to access the internet. Some people prefer desktop computers, others tablets or smartphones. Each device requires unique attention to detail to be successful.
When it comes to SEO, you need to think about how your page looks on mobile phones. Mobile phone users tend to view websites differently than computer users. So, if you want to optimize your website for mobile visitors, you must make sure that everything is responsive. This means that every element of your website needs to be able to adjust to fit any screen size.
Detroit Internet Marketing, one of the Top Digital Marketing Companies in Metro Detroit, excels at both SEO and PPC. Let our team of digital marketers handle this for your business. Contact us today to learn more!
Our PPC Managers Constantly Optimize Ads to Reduce Costs, Add Value, and Maximize Engagement
The best way to optimize your ads is by using Google AdWords. This allows us to see what keywords people are searching for and then we can target our ad copy around those keywords. It’s important to note that this isn’t just keyword stuffing. We’re not trying to trick Google into thinking we have more content than we actually do. Instead, it’s all about making sure our ads are relevant to the search terms people are typing into Google.
We also look at engagement metrics such as CTR and CPC. When someone clicks on your ad, does it lead them to a conversion? If not, then you may want to consider changing your ad copy. You can also check out the average time spent on each ad. If it’s too short, then you’ll lose potential conversions. However, if it’s too long, then you’ll waste money.
The best digital marketing agencies know exactly how to get the most out of your budget. They understand the importance of ROI and will work tirelessly to ensure that your campaign generates results.
You’ll Receive a Custom Digital Marketing Plan That Caters to Your Goals and Your Budget
The digital marketing plan will include a detailed strategy for each channel (including social media, search engine optimization, email marketing, content creation, etc.) and will be tailored to your business goals. Our team will provide regular updates throughout the year so that you always stay up-to-date with the latest trends and changes in the industry. Detroit Internet Marketing – the Top Digital Marketing Companies in Metro Detroit – We Can Help Your Business Grow!
If you’d like to learn more about the benefits of working with a top digital agency, contact us today!
Get your personalized digital marketing plan from Detroit Internet Marketing. Call (248) 234-4830 to get started.
Finding the Right Keyword Strategy for Your Business
The fact is that 92.42% of keywords get less than 10 searches per month. With an endless range of keywords and phrases, how do you know which ones to target? Which search phrases will yield the highest conversions, and how can you connect with people actively searching?
Detroit Internet Marketing takes the guesswork out of keyword selection. Our data-driven digital marketing solutions target high-converting keywords in your industry. We combine advanced analytics, proven strategies, and over a decade of experience to create a tailored marketing plan for each and every business. You’ll connect with new customers in new ways, and we’ll consistently adjust our keyword research to optimize results.