The holy grail of internet marketing is finding the best, most effective methods of boosting your website’s organic traffic. There’s nothing better than receiving loads of traffic that you didn’t have to pay for. However, sometimes that’s easier said than done. Therefore, I am going to give you seven of the simplest, most effective ways you can boost your website’s organic traffic starting today.
Social Media Marketing
Social media marketing can be a powerful source of organic traffic if it’s done right. Additionally, social media marketing is extremely cost effective and has been time tested and proven to boost your ROI. The best way to use social media to your advantage is to avoid cookie cutter methods that will ultimately drive your customers away, not to mention being a complete waste of money.
Did you know the use of infographics grew from 9% to 52% last year and the demand for infographics has increased 800% in the past year as well. People love visuals and infographics provide a graphic that includes bite-sized, easy to follow content that’s makes it easy for the reader to digest. Additionally, infographics get more shares than traditional content and they help build links on autopilot. Just make sure your infographics are evergreen.
Infographics Website Page
This goes with what we mentioned above except this is about how to use infographics on your website in a way that almost no one does. You simply create a separate blog category called “infographics” and post your collection of infographics there. Doing so works great for getting multiple links from other websites pointed at your inner website pages. Additionally, once another website looks at and uses your infographic, they will frequently look at what else you have to offer as well, which often results in more followers, not to mention more backlinks.
Local Search / Google Places
If your business has a local presence, you will gain a huge advantage if you can dominate the local search listings for your location. People who are looking for products or services locally will use their mobile devices to locate what they are looking for while they are in the area. Therefore, it’s extremely important for your business to show up when they perform their search.
You can do this by creating a Google My Business Account and submit your business to as many local directories as possible. However, there is a right way and a wrong way to do this and if you get it wrong, it could cause more harm than good. Therefore, it’s best to find a professional to help you with this, if you don’t know exactly how to go about it.
If you are in business, it’s reckless of you to not learn how to manage your online reputation. There will be people who, for whatever reason, won’t be happy with your products or services and will plaster their disdain all over the internet. That’s where reputation management comes in.
You, or a reputation management company, will need to monitor and respond to the alleged claims to:
Give your side of the story,
Show other readers that you are sincere in trying to resolve the situation, and
Your engagement will enable others who are reading the complaints to make up their own minds about whether or not you were at fault based on the facts you provided and how you ultimately resolved the situation.
This will go a long way in building your brand and your brand’s reputation in the industry while lessening the impact of negative comments and complaints.
Mobile Marketing and Compatibility
Mobile devices are changing the way people use the internet. Therefore, your website needs to be presented in a way that will enable your mobile users to easily read your mobile marketing messages and text messages from their mobile devices. This is important because mobile users frequently search for a product or service while they are in or around your location. This also means they should be able to receive texts from you as well if you want to grab their attention while they are near your facility. And that won’t happen if your customers can’t read your website information and texts because they are not compatible or easily readable on a mobile device.
Content marketing is largely what helps boost organic traffic. You can create the perfect piece of content, but without a sound content marketing strategy it will not get you results.
One way effective strategy is to utilize influencer marketing by building relationships with your industry’s leading influencers. Then produce content that they love to share.
If you would like more information about using any of these ideas to boost your website’s organic traffic, please contact us today and let us show you how we can help.
Sophorn is the marketing guy at Trumpia, a mobile content delivery service that allows users to customize their one-to-one marketing efforts by interconnecting and optimizing all digital platforms. As an innovator in two-way SMS/MMS marketing, Trumpia’s mission is to empower brands and public figures with interactive access to their audiences, reaching targeted affinity groups in a personal way. Trumpia delivers world-class content such as video, ticketing, polling, products sales, contests and giveaways.
Christopher Bower is a Member and Marketing Director of Detroit Internet Marketing, LLC and brings over 20 years' experience in marketing and online marketing. His education includes Bachelor of Science in Psychology and Marketing, and has been involved in both national and local marketing in Chicago, South Florida and Michigan.