Mobile technology is changing the way people interact with the world around them. If you want to reach your audience on an entirely new level, you may be tempted to create an application associated with your business. There are pros and cons to this which will help you determine whether or not the cost is worth the reward. Should you have an app for your business? Let’s find out…
Apps vs. Mobile Websites
Just because you have a mobile version of your website does not mean you have an app for it. An application is a separate program that your customer can install on his phone to access without going onto the internet. The app may connect to the internet in some way, but it needs to be its own entity. Keep that in mind if you think you may already have an app for your business.
Different Types of Mobile Apps
There are different types of mobile apps that you could get for your business, depending on the type of business you operate. Some options to keep in mind include:
Tools That Help Your Clients With A Daily Struggle (Budget Planning, Appointment Reminders, Etc.)
Games That Promote Your Business In A Fun Way
Resources That Your Clients Can Refer To When They Need Help (FAQs, Help Links, Articles, Etc.)
Quizzes That Give People Insight About Themselves
There are other types of mobile apps on the market, but your business will most likely fit one of those categories. You just have to decide which type of app your customers will like best.
Will A Mobile App Help Your Business?
For many business owners, mobile apps just aren’t necessary. Have you ever thought about using an app for your local plumber? Probably not. You may, however, have used an app for a store you like to see special discounts and promotions coming out. You have to determine if your business is in a league that supports app development. If you don’t ever see people using the app you might create, don’t waste the time and money getting someone to build it for you. If you think it will add a new layer of excitement to your business, go for it! All you have to do is think about your customers and the answers will come to you.
Christopher Bower is a Member and Marketing Director of Detroit Internet Marketing, LLC and brings over 20 years' experience in marketing and online marketing. His education includes Bachelor of Science in Psychology and Marketing, and has been involved in both national and local marketing in Chicago, South Florida and Michigan.