Generation X is the set of people born right after Baby Boomers in a time when technology was starting to transform the world into what it is today. If your business mostly appeals to people in or approaching middle-age, this part of our SEO guide is perfect for you. Read on to learn how to change your search engine optimization for Gen Xers.
Who Are Gen Xers?
Gen Xers, or members of Generation X are people born in the mid-1960’s to the early 1980’s. This is the generation that came about immediately after the Post-World War II baby boom. Gen Xers are mostly in their 30’s or early 50’s, and many of them were born right when computers and the internet were starting to take shape. While this generation is more adapting to changing technology than Baby Boomers, they were not born with a keyboard and mouse in their hands. They saw the web from its birth to its current form, and they have had to adjust their web usage accordingly.
SEO Statistics ForGen Xers
How do Gen Xers behave on the web? Surprisingly enough, they are less active than Baby Boomers when it comes to consuming content online. Gen Xers stay on track with Millennials in many of their behaviors, but there are a few important differences to keep in mind.
22% Of Gen Xers Read 5-10 Hours Of Content Online Every Week
About 22% Of Gen Xers Read 20+ Hours Of Online Content Weekly
Gen Xers Are Most Active Online In The Late Evening, Between 8 PM And Midnight
39% Of Gen Xers Consumer Online Content Via A Laptop, 36% Via A Desktop Computer
34% Of Mobile Users Are From Generation X
21% Of Gen Xers Prefer Articles Over 500 Words, Compared To 14% For Each Of The Other Generations
In Terms Of Content By Genre, Gen Xers Are Stronger Than Other Generations In Healthy Living, Parenting, And Personal Finance – They Fall Behind In Style And Environment
Gen Xers Are More Likely To Share SlideShares Than Any Other Generation
How To Adjust Your SEO Strategies For Gen Xers
Gen Xers are probably the toughest audience members to target your SEO content around because they fall right between Baby Boomers and Millennials. For the most part, you can treat Gen Xers like Millennials, with a focus on responsive web design and straightforward keyword strategies. Since this generation enjoys reading articles of 500 words or more, you may adjust your blog content and webpages to contain more information, broken up with headings and bold text.
Christopher Bower is a Member and Marketing Director of Detroit Internet Marketing, LLC and brings over 20 years' experience in marketing and online marketing. His education includes Bachelor of Science in Psychology and Marketing, and has been involved in both national and local marketing in Chicago, South Florida and Michigan.