If your website is not attracting more visitors, the problem could lie more in the website itself and not just your company. We’ve compiled a list of the most annoying website trends and elements that are doing nothing but losing you business. Check your website to see if you’re a culprit of these bad ideas!
Your Website Is Slow To Load
The worst thing you could do to any of your customers is make them wait.
And wait some more.
And then wait again.
A slow loading website will immediately push your customers to your competition. Internet speeds are at an all time high, so there is no excuse for a poorly running website. If you’re curious about your website load time, run a speed test to gauge how long people area waiting to see your screen. If you’re over 4 seconds, it’s too slow and you need to reevaluate what is making things lag.
Your Website Has Splash Pages
If you’re looking to drive people away before they even look at your site, give them no choice but to deal with an intro page. Many years ago, intro or splash pages were incredibly common, but in today’s culture, no one has time to sit through your video and loud music, unless they want to.
Your Homepage Uses Flash
Just like a splash page, sites that use flash based images and graphics on their home page are also driving people away. If your flash is the basis to your navigation, this is increasing your bounce rate and forcing people to wait for your page to load. As you can see, this could also be tied into your website loading too slowly. If you still have flash showing up on the front of your page, it’s time to get rid of it. Your flash is no longer mobile-friendly, and the expansive graphics are not doing you any favors.
You Don’t Have A Mobile Platform
With the advancement of phone technology, it’s becoming more useless to even own a computer. If your website does not have a mobile friendly platform, less and less people are visiting it. If your customers have to zoom in on your screen because your site is not customized to your phone, they’ll be less likely to stick around. Additionally, if you’re trying to raise your rankings with Google, it is extremely important to have a mobile platform. The search engine site is less likely to promote you without one.
While there is a multitude of ways that you could drive visitors away from your site, these are some of the biggest offenders. Check your website to make sure you’re not losing business right now!
Christopher Bower is a Member and Marketing Director of Detroit Internet Marketing, LLC and brings over 20 years' experience in marketing and online marketing. His education includes Bachelor of Science in Psychology and Marketing, and has been involved in both national and local marketing in Chicago, South Florida and Michigan.