Your website should look good on every web browser, but few designers take the time to test that. Most of them will work with one browser they prefer, like Mozilla Firefox, Internet Explorer, AOL, Google Chrome, Safari, etc. With that in mind, not everyone uses the same web browser and thus not everyone will see the site the way the designers do. You need to make sure your website looks good everywhere.
Tying into the idea above, mobile compatibility is becoming increasingly important in website design. If your website does not display correctly on phones and tablets, you could be missing out on a huge sector of the market. Your customers are actively looking for your business when they’re on the go, and your website should accommodate that. Dynamic web design and innovative navigation systems will ensure that your mobile users get a great experience when they come to your website.
The color used on your website, logo, and other branding solutions will determine how users feel when they visit the site. Blue creates a feeling of calm professionalism, while certain shades of red create feelings of danger or lust. You need to work with your designer to come up with a color scheme that suits your business and your audience. What looks good to you may not be what is best for your customers.
Updated Website Content
Search engines like to promote websites that have consistently updated content. This shows that they are offering new information and new services to their clients and they truly care about the people they serve. Consider the Craigslist example from the first part of this guide. That site gets new content every single day, which helps make up for the lack of visual appeal. As long as the users are happy, Google will promote the website.
Of course, there is a difference between new content and good content. Do not skimp on the quality of your website content in an effort to get more words on the page. It is better to have well-written, error-free, SEO-friendly writing than fluff stuffed with keywords. A good SEO company will help you create valuable content your guests will love.
Before you settle for a web design company that offers nothing more than images on a screen, consider how you’re going to market, brand, and present your business to the World Wide Web. With the right design team on hand, you should be able to get the results you’ve been looking for.
Christopher Bower is a Member and Marketing Director of Detroit Internet Marketing, LLC and brings over 20 years' experience in marketing and online marketing. His education includes Bachelor of Science in Psychology and Marketing, and has been involved in both national and local marketing in Chicago, South Florida and Michigan.