Want to get more people talking about your website online? One of the easiest ways to do that is to encourage sharing on your blog and website. The more people share your content, the more other people are likely to talk about it in the future. The guide below shows how to encourage visitors to share your webpages and blog posts so your site can be a success.
Write Share-Worthy Content
We cannot stress this part enough. If your content is not worthy of being shared, no one will want to promote it. Write a really compelling article or come up with an in-depth infographic, and you’ll have something people will naturally want to share. No tricks, no gimmicks. Just straight-up good content.
Add Sharing Buttons On Your Pages
If people are going to share a post on your site with their friends, you have to make it easy for them to do so. Most content management systems like WordPress have plugins and add-ons available to put sharing options on your site. These will show up as small logo icons somewhere on your page, depending on where you want them to go. You can see ours towards the bottom of this page. When sharing is just a click away, people are much more likely to go through with it.
Make References To Your Social Accounts
Every once and a while, you can throw in a reference to your Facebook page, Twitter account, etc. This will give people the idea of looking for you on those social sites and possibly sharing what you have to say there. What does that have to do with the content on your website? Well chances are you talk about that content on your social accounts. By linking to your social posts, someone will effectively help promote your website.
Create An Offer For Those Who Share
You can provide some sort of discount or giveaway for people who share your webpages. For instance, you might offer a 5% discount on a certain product you sell for anyone who shares the product on Facebook. You could also have a monthly drawing of some sort that people can enter by sharing your posts. Sites like RaffleCopter make it easy for you to manage giveaway campaigns and promote sharing on your website. You can use something like that to help you generate more shares.
Christopher Bower is a Member and Marketing Director of Detroit Internet Marketing, LLC and brings over 20 years' experience in marketing and online marketing. His education includes Bachelor of Science in Psychology and Marketing, and has been involved in both national and local marketing in Chicago, South Florida and Michigan.