You’ve read all the articles, watched all the videos, and heard all the hype. You’re convinced that it’s time for your business to step into the YouTube arena. The good news is that you’re on the right track! In just 2014 alone, YouTube became the second largest search option for internet users, and is becoming the go-to location for anyone searching for entertainment and informational inspiration.
The bad news is that unless you can craft your YouTube page correctly for your business, it may actually do more harm than good. The first thing you should do is throw out the notion that YouTube is just another social media platform. You should treat your YouTube channel page as a separate website for your company, or as it if it was your only one. Luckily, we’re here to help guide you along the path of creating a successful and plentiful YouTube channel that will work well for any company!
YouTube is a search engine – Don’t forget that YouTube’s search box is being used just as resourcefully as Google’s. With this, you need to make sure your search engine optimization is at work on your channel. The better your tags are for your videos, the more likely they will show up in search results. Keywords should always be in the title of the videos, and descriptions should be clear and direct.
Showcase your best content – Your company may have over 100 videos, but it’s not quantity that will raise you to the top. Make sure to only showcase your best work, as it will set the standard for your company’s reputation. If you mix low quality content in with your high quality content, your YouTube interaction between users will be less.
Organize your videos – Not all videos are going to be targeted to the same video. If you’re working on great advertising videos, but also posting promotional videos for investors, make sure these are separated and easy to navigate through. Don’t just lump all the videos together, unless you want to confuse your customers.
Don’t only put the most popular or recent at the top – Your content is not just about showcasing what is the most viewed or what you just showcased. What should show up at the top is what relevant to what is happening within your company culture and in the media. Your most popular video on your site may be watched the least on a social media platform. Additionally, the most recent video you posted may have a lot of views on Facebook, but isn’t exactly giving a good overview of your company for someone who is looking at your YouTube page for the first time.
Keep your YouTube page current – If your channel only has old content, the less likely someone will be to stick around and watch what you did a few years ago. If your channel isn’t updated regularly, there will be no reason for users to come back and look for what else you have going on.
YouTube could become one of your biggest assets for your company’s brand and reputation management, but only if you optimize it properly! Use our tips to make sure your page is relevant and appropriate for anyone looking at your channel.
Christopher Bower is a Member and Marketing Director of Detroit Internet Marketing, LLC and brings over 20 years' experience in marketing and online marketing. His education includes Bachelor of Science in Psychology and Marketing, and has been involved in both national and local marketing in Chicago, South Florida and Michigan.