Your blog posts are a direct reflection of who you are as a business owner or as a company in general. While many black hat marketing companies use blogs for keyword stuffing and forced advertising, reputable internet marketers have found ways to use blogs for reputation management, SEO optimization, and building authority for a business online. With the right information in your blog, you can create a positive flow of traffic for your business that lasts for years to come.
Here are some tips explaining how to add value to your blog posts so you can make the most of this opportunity.
Create A Thesis For Each Blog Post
Remember back in college when you had to write essays based on a thesis? That same idea applies to blogging. Some personal blogs are written in a rambling, diary-like manner, but that’s not what you want from your business blog. Instead, you need to write pages with intent behind them so that each post has its own unique focus. Ideally, the focus should include one of your target keywords so you have an easy way to add that word or phrase to your posts. Reference your thesis several times in the article, especially when you make a conclusion.
Back Up Your Statements With Facts
Don’t just throw out your opinion in a blog post. Back it up with facts from reputable online resources. Statistics, quotes, and expert predictions can all work to improve your blog writing as a whole. You may even find new information in these resources that you did not know, enhancing your knowledge and expertise at the same time. It’s a winning solution all the way around.
Make Sure The Information Is Up To Date
If you are going to make generalizations in your blogs posts or add stats from resources online, you need to make sure the information is as up to date as possible. If we started talking about new cars coming out from Pontiac in this blog post, chances are you would question if we were really “with the times.” You don’t want your guests to feel the same about you. Use the most recent data possible to formulate your blog writing.
Think about what you look for when you read someone else’s blog. What would convince you that someone is truly an expert in his field? Apply these same practices in your blog writing, and you will be much more successful with it in the long run.
Christopher Bower is a Member and Marketing Director of Detroit Internet Marketing, LLC and brings over 20 years' experience in marketing and online marketing. His education includes Bachelor of Science in Psychology and Marketing, and has been involved in both national and local marketing in Chicago, South Florida and Michigan.