As of March 2025, ChatGPT still only had less than one percent market share of all search queries. However, be on the lookout for ChatGPT to increase its share of voice over time. ChatGPT is still primarily used as an “answer engine” for research, how-to, and advisory queries, but who knows where this will go in the future?
As users slowly drift away from search engines like Google and Bing, it becomes even more critical for SEOs to concentrate on producing high-quality, well-structured content. This content should be easy for humans and AI to read and comprehend, and it has already been shown to be crucial for optimizing content for ChatGPT and others leading the market for AI search.
This said, as with traditional search engines, optimizing content involves using relevant keywords and keyword phrases, concise paragraph structure, and clear headlines. Additionally, it appears to be highly beneficial to consider optimizing your content for user experience while integrating structured data into your webpages.
Here is a more thorough explanation and detail on what exactly this means to content creators both now and in the future:
- First, Your Content’s Quality and Structure
Insightful, relevant, and unique content (not found anywhere online): AI models and search engines like websites with insightful, thoroughly researched material.
Clear and concise language: Arrange your webpage’s text and make it easy to skim, use headlines, subheadings, and bolded bullet points.
Conversational tone: Since ChatGPT frequently imitates human speech, write in a style that users will find interesting, natural, and in the vernacular of the user.
Respond directly to user inquiries: Organize your material to directly answer any queries readers may have about your subject.
- Second, Keyword Optimization of Useful Search Terms
Use relevant keywords: This refers to keywords that correspond with how people would naturally look for information about your subject.
Long-tail search terms: Include longer, more focused words and phrases that people may use in their search inquiries.
Research keywords with ChatGPT: To expand your research, use ChatGPT to generate ideas for relevant terms and phrases.
- Third, Technical SEO
Mobile optimization: Ensure your website is user-friendly and accessible on mobile platforms.
Fast loading webpages: Reduce load times by optimizing the functionality of your website.
Crawlability: Ensure your website is simple for search engine crawlers to access and index.
Structured data (Schema markup): Use schema markup to make your material easier for search engines to comprehend.
- Fourth, User Experience
Pay attention to user intent: Recognize what users are trying to find when searching for your subject’s information.
Interactive content: To improve user engagement, include components like pictures, videos, and interactive tools. These can also break up large bodies of text and make your webpages less intimidating to read.
Develop authority: By establishing a solid reputation and obtaining backlinks from respectable websites, you may position your website as a reliable information source.
Social media interaction: To increase traffic and interaction, promote your content on social media.
- Lastly, Consider These Additional Factors
Content revisions: Update your content frequently to keep it current and interesting.
Avoid duplicate content:Make sure your material is unique and has not been copied elsewhere.
Brand references: Tout your brand, and ensure your brand value is communicated effectively and repeated in pertinent places.
Concentrating on these tactics can increase your website’s exposure in ChatGPT search results and draw in more natural/organic search traffic. Now, have at it!
