Emails are an essential element of digital marketing. They remind customers of your brand and create meaningful relationships.
But what happens when the emails become too frequent? What’s the right balance between outreach and overreach? Learn how to strategically connect with clients online without scaring them away.
Study Finds That Nearly Half of Consumers Think They Receive Too Many Brand Emails
According to a recent study, 49% of consumers feel they receive too many marketing and business emails. This is largely due to the volume of emails adults receive on a daily basis. Unread emails register as incomplete tasks in the brain. That’s why email clutter is a prevalent stressor in the workplace. Be mindful of this as you adjust your email marketing strategies.
This Doesn’t Mean You Should Stop Emailing Completely
Marketing emails can be effective. In fact, 72% of consumers prefer email outreach over direct mail and text messages. The key is to not overdo it.
Approximately 29% of consumers say they’d like to hear from brands once a month. This isn’t true for every business though. For instance, your customers may want to see new weekly ads with pricing changes. If you’re a personal trainer, your clients may want new workout plans twice a month. Make adjustments based on your brand and target audience.
How to Find a Balance with Email Marketing
Prioritize quality over quantity. Send emails that clients will actually want to open and read. This may equate to one email per month highlighting a featured blog on your website. It may be a weekly email summarizing big developments for the brand. Or perhaps you only need to reach out once per quarter.
Don’t be afraid to ask your clients for feedback. Which emails do they engage with most, and which ones go immediately to the trash? Scale back when the emails seem excessive, but don’t give up on marketing emails completely. Your digital marketing team can create a personalized plan tailored to your goals.
Apply the Same Principles to Social Media Marketing
Social media marketing shares many traits with email marketing. It shows a quick snippet of your brand to encourage engagement. Keep the principles above in mind as you share posts on Twitter, Facebook, Instagram, etc. Clients may feel overwhelmed with constant posting. Choose the right times to share the right information.
Of course, you could leave your digital marketing plan to the pros. Detroit Internet Marketing provides comprehensive internet marketing solutions, ranging from on-site SEO to email marketing and more.
