Latest Digital Marketing Updates and Industry News

Guest Blogging

Is Guest Blogging A Good SEO Strategy? Part 2

Continued from Part 1  Why Guest Blogging Failed (Continued) Once Google notices a trend in dishonest marketing techniques, it changes the way it ranks websites to avoid rewarding bad behavior. In essence, Google is out to block “black hat marketing strategies” in favor of ethical internet marketing from honest companies. The concept of link building …

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Guest Blogging

Is Guest Blogging A Good SEO Strategy?

A couple years ago, guest blogging was one of the most popular ways SEO companies built links for their websites. Write an article for someone else’s blog, publish it, and gain exposure. The concept is fairly straightforward, but following that idea in today’s internet marketing world could be detrimental to your website. If you are …

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web building

What Does It Cost To Build A Website? Part 2

Continued from Part 1  Website Content A great web design means nothing without great website content to back it up. This will include every word on every page of your website, from the home page to the services page and more. If you have a blog on your website, you may also need blog posts …

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build a website

What Does It Cost To Build A Website?

In theory, you can launch a website without spending any money at all. The problem is that you will end up with a generic website, hosted on a spam-ridden platform that will generate absolutely no traffic for your business. Not only will this hurt your online reputation, but it will also make it much more …

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social media

Consistency Matters On Social Media

When it comes to maintaining your social media profiles, it’s important to maintain a consistent voice across all your accounts. Social media gives you a platform to create a brand for your company online. This is the image that people naturally think of when they hear about your company in the future. The last thing …

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web designer

Unexpectedly Important Features Of Web Design: Part 2

Continued from Part 1 Web Browser Compatibility Your website should look good on every web browser, but few designers take the time to test that. Most of them will work with one browser they prefer, like Mozilla Firefox, Internet Explorer, AOL, Google Chrome, Safari, etc. With that in mind, not everyone uses the same web …

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web design features

Unexpectedly Important Features Of Web Design: Part 1

Most people assume that web design is all about making sites “look pretty,” and indeed, that is the basis of the job. True web development goes well beyond that though. It focuses on not only making a site visually appealing, but also making it function well and enhance the overall visibility of a company. It’s …

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wordpress basics

WordPress Basics Every Site Owner Should Know: Part 2

Continued from Part 1 The Function Of The Sidebar The sidebar is a feature on a WordPress site that is supposed to showcase consistent content throughout the site. This is somewhat like a marquee or billboard for the website, where you can put advertisements, special announcements, popular links, and more. Many website templates will include …

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wordpress basics

WordPress Basics Every Site Owner Should Know: Part 1

WordPress was designed to be a blogging platform, but it has become a user-friendly content management system for business websites, virtual stores, and much more. If you are a business owner with a WordPress based website, it may help to learn basic functions of your dashboard and posting options. The process is easier than you …

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old website

Should I Update A Website That Already Gets Traffic?

As a general rule of thumb, Google likes it when you update content on your website. This shows that the site is active, which means that it is providing some sort of value to the online community. With that in mind, there is some concern when an existing website already gets a ton of traffic. …

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