Latest Digital Marketing Updates and Industry News

Personal Branding Concepts

Personal Branding Concepts That You Can Throw Out

We often talk about personal branding being just as important as company branding. However, there are many similar and contrasting ways to go about both areas of reputation management. Below are some of the most common ideas that many think they need to incorporate into their personal brands, but we’re here to let you know …

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Customer Service And Brand Connection

Customer Service And Branding Are The Same Department

Customer experience doesn’t just sit with the abilities and technological aspects that you can apply to your company. Sure, your checkout process is streamlined and works effortlessly, but that doesn’t mean your customers are always pleased with your process. Instead, customers rely on how your brand is depicted, both on and offline, in order to …

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Best Customer Survey Data

Getting The Most Out Of Your Customer Surveys

Surveys for your company are a great tool when looking for more feedback on how you are perceived and regarded by your customers. However, many surveys are not properly designed and offer little to no actual information to improve upon your efforts. Often times, surveys are skipped over, and the data you receive is either …

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Brand Audit Can Help your Reputation

Is Your Brand Due For An Audit?

Ask yourself the following questions: Has our company been losing customers lately? Are we not picking up the momentum we once had before? Are our sales particularly low? If you answered yes, or even a maybe, to any of those questions, it may be time for you to consider auditing your brand. The reality of …

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Be A Brand Everyone Loves With Brand Reputation Management

How To Be The Brand Everyone Loves

Whether you’re aware of it or not, if you have a company and you’re conducting business with customers, you’re already building your brand. Creating a reputation and brand for yourself or your company doesn’t start when you’re ready; it starts when your business is open. This is why it is critically important to stay in …

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lead generation

How To Accurately Measure Lead Generation

Want to know just how effective your marketing efforts really are? If so, you have to find ways to track where your leads are coming from so you can see which campaigns are most successful. The guide below explains how to accurately measure lead generation across all of your marketing strategies, both online and offline. …

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blog posts

How To Add Value To Your Blog Posts

Your blog posts are a direct reflection of who you are as a business owner or as a company in general. While many black hat marketing companies use blogs for keyword stuffing and forced advertising, reputable internet marketers have found ways to use blogs for reputation management, SEO optimization, and building authority for a business …

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online review

Embrace Online Reviews Before They Destroy Your Business: Part 2

In Part 1 of our discussion, we went over the power of online review sites and the influence they have over buying decisions in today’s society. Now we are going to put all of that information into action to transform your internet marketing strategies and improve your business’s success as a whole. Read on to …

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online review sites

Embrace Online Reviews Before They Destroy Your Business: Part 1

Online review sites like Yelp and Google+ are becoming extremely influential in the way people spend their money in the modern world. These sites allow consumers to share their experiences with other shoppers, diners, and audience members on a global scale. The concept of “word of mouth” marketing is no longer reserved for office gossip …

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local seo

Local SEO Tricks For Your Business

Local SEO is an important part of running a successful small business or website. It is what brings clients into your office and keeps them coming back for more. The problem with most local SEO strategies is that they take a while to do, to the point that you may no longer see the value …

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