Latest Digital Marketing Updates and Industry News

seo optimized headlines

How To Write SEO Optimized Headings

Headings and subheadings are important navigation tools for website content. They allow visitors to quickly sift through a long page of information to find what they’re really looking for. With this in mind, your headings could also play a key role in the search engine optimization for your website. By using the right words in …

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baby boomers

SEO Tips By Generation – Baby Boomers Generation

Baby Boomers represent the oldest generation in our SEO guide. These individuals did not grow up in a world of computers and smartphones, but they have learned to adapt to it over time. If your business is best suited for an older audience, these tips will help you adjust your SEO strategies to suit their …

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Gen X

SEO Tips By Generation – Gen Xers Generation

Generation X is the set of people born right after Baby Boomers in a time when technology was starting to transform the world into what it is today. If your business mostly appeals to people in or approaching middle-age, this part of our SEO guide is perfect for you. Read on to learn how to …

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Millennials

SEO Tips By Generation – Millennials Generation

Millennials are the youngest generation in our SEO guide. They are the original “web surfers,” born in an era of dial-up internet turned Wi-Fi. While this generation may seem the most likely to spend time online, the way they interact with the internet is vastly different than behaviors for older generations. Read on to learn …

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audience

How Old Is Your Audience?

One of the fundamentals of any successful marketing strategy is understanding who your customers are and finding creative ways to connect with them.  This information will impact everything from target keywords to web design and more. A good SEO company will spend a great deal of time conducting an audience analysis before they start putting …

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Legacy Brand Identity

Your Legacy Won’t Keep Your Brand Alive Forever

Back in January, Kodak filed for bankruptcy. As one of the most influential companies in the 20th century, it did not stand much of a chance when the 2000’s hit. With the wave of technology moving faster and faster each day, Kodak was not able to keep up with demand and expectations. Kodak was unable …

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YouTube Channel Creation Tips

So You Want To Build A YouTube Channel

You’ve read all the articles, watched all the videos, and heard all the hype. You’re convinced that it’s time for your business to step into the YouTube arena. The good news is that you’re on the right track! In just 2014 alone, YouTube became the second largest search option for internet users, and is becoming …

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Slow Loading Annoying Website

Is Your Website Annoying?

If your website is not attracting more visitors, the problem could lie more in the website itself and not just your company. We’ve compiled a list of the most annoying website trends and elements that are doing nothing but losing you business. Check your website to see if you’re a culprit of these bad ideas! …

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Logo Design Success Tips

What Your Logo Needs To Be A Success

Before you can take the steps for creating a website, ordering business cards, or even purchasing customized paper for your company, you need to settle on a logo. Your logo should consist of your company’s name and a vibrant design and graphics that allow your customer to quickly recognize your business. Your logo is probably …

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Big Branding Techniques For Small Businesses

Big Branding Techniques You Can Apply To Your Small Business

Small businesses shouldn’t think that only the big dogs are the front runners in the branding game. Take the time to build your brand, and you’ll see a tremendous growth in business and reputation, regardless of the size of your entity! Building a brand is important for any company, big or small, to make a …

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